Scotland Launches 'Drinking Mirror' App to Scare Vain Women Away from Drinking Alcohol

Scotland’s government thinks ladies will stop getting wasted once they realize how bloated and red-eyed they’ll become if they don’t pass up happy hour.

Their new “Drop a Glass Size” campaign doesn’t completely ignore dudes — there’s a page on “Drinking Like a Man” — but it’s specifically geared towards encouraging “women to think about the health effects of regularly drinking above the recommended alcohol guidelines.”

Thus, the “Drink Mirror” app, which is available for iPhones and Android devices as well as online. Men can use it, but it shows a photo of a woman to demonstrate how the app works, next to a warning that “deeper wrinkles, red cheeks and weight gain” are a result of drinking heavy on the regular.

A Scottish government spokesperson told CNN that, even though the campaign states that “men drink more on average than women” and “suffer more ill effects as a result,” they developed the app to target women “in an effort to play on their vanity.”