Say It, Drag Race Queens, Don't Spray It
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Every reality competition series has its own version of making risotto on Top Chef—a move that has to come off absolutely perfectly, or else it’s getting someone set home. For RuPaul’s Drag Race, the equivalent of making risotto is marketing a spray of some sort in the branding challenge. Seems easy enough but in actuality, any queen’s branded spray almost immediately becomes a Designer Imposter of Katya’s iconic Krisis Kontrol, “a moisturizing body spray” that renders its wearer both unconscious and immune to elimination. Season 12’s “Droop” challenge once again asked the queens to invent a branded product and create a commercial to showcase their ability to capitalize on their personalities and also sent all the Katya copycats, including last week’s tops, straight to the bottom.
The episode opened with Jan demonstrating some textbook displacement, blaming her obvious frustration and anger over losing last week’s Madonna tribute challenge on grief that her friend Brita was sent home. Listen Jan, any other week I might have rolled my eyes like your competitors did, but this weekend I spent an hour crying into some bread dough pretending it was because the Dixie Chicks song “Travelling Soldier” popped up on Spotify—when in reality I was crying because everything is shit and I want to go outside. Freud knows that if crying feels right in this day and age, go on and do it, then blame the whole outburst on Brita, the Dixie Chicks, Vietnam, bread dough, or literally anything else in sight.
Mini challenges have been pretty thin on the ground this season, but week eight’s subscription box shade challenge, wherein the queens had to subtly insult one another while giving each other gifts, was hilarious. Jackie and Gigi together were so fantastic at passive-aggressive compliments they could be Southern grandmothers (a compliment I do not give lightly) and, once this season is over, should really consider a podcast dedicated solely to sweetly insulting other people.
In the Droop maxi challenge, some queens seemed to know instinctively which products would best showcase their strengths as performers. Jackie Cox did a play on the magic carpet with an I Dream of Genie-inspired “Magic Carpet Merkin.” Crystal Methyd put that mullet Ru loves so much to work with a “Magic Mullet.” But not all the ideas were magic. The competitors who seemed to expect to sail through the challenge easily—last week’s top two Gigi Goode and Jan—both opted for branded sprays, called Goode Night Bitch and Sure, Jan, respectively. Widow Von’Du also attempted to bottle her magic with a spray called “Throaté,” which put her in danger from the jump. The badly branded Drag Race product graveyard is littered with products relying on vaguely French pronunciations for comedy to mask a cloudy concept—just ask Coco Montrese about her poorly executed Ru Animal.
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