Five minutes of watching Cookie Lyons is enough to make a dedicated penny pincher drop major cash on luxurious accessories. Unsurprisingly, Saks Fifth Avenue wants to get in on that, and so they’re glomming onto Empire in advance of the September 23 season premiere.
Women’s Wear Daily reports:
The retailer has partnered with Fox to produce a multiplatform partnership that includes “Empire”-themed windows at the New York and Beverly Hills flagships, from Sept. 10 to Oct 7. “Empire’s” second season will premiere on Sept. 23. Gold, being the color of the records everyone wants to produce, the color of Empire Enterprises’ logo and the color of the shows’ promo shot, will fittingly be the operative tone in the windows.
Plus, Saks will cobble together a “collection,” composed of designer items that “represent ‘Empire’s’ aesthetic,” according to WWD. And it’s all just the beginning:
“This rollout at Saks positions ‘Empire’ as a fashion brand,” said Jeffrey Godsick, president of Twentieth Century Fox Consumer Products. “As we introduce the next layers we’re doing, such as collaborations and having interesting designers create clothes for the cast, [we’ll have that credibility.]”
Just remember that no amount of money can buy Cookie’s swagger.
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Photo via Fox.