It seems like it was just a matter of time before our friend Ramona Singer joined the ranks of celebrities who cannot manage to properly read their sponsored content emails.


A tipster (HELLO YOU KNOW WHO YOU ARE I LOVE YOU) caught Ramona’s boo-boo Friday when she tried to post on Instagram about some pandering no makeup campaign.

The fist paragraph of her caption—which has since been edited—includes the instructions, presumably from the sponsor Rodan + Fields or Ramona’s social media liaison, which is hopefully not a thing but probably is a thing.

I have to say, as far as the copy goes, this is not very convincing as something written by Ramona. Apparently we’re beyond acting like any of this is remotely organic because please—are we really supposed to believe that people go around adding registered trademark symbols to their Instagram posts?


You’ll note that neither post includes a hashtag or clear disclosure that you’re looking at paid sponsorship—AKA an advertisement. As a reminder, that’s explicitly against the Federal Trade Commissions social media endorsement guidelines although you wouldn’t know it by how many celebrities and brands skirt the rules.

There’s also the fact that the company asked Ramona to add some sort of personal language which she didn’t bother to do in her updated post.


Finally, there’s also the fact that at the very least, she’s wearing mascara or some serious false lash situation in her makeup-free selfie. And while a filter may not count as makeup, it sort of counts as makeup.


Even she’s being paid (presumably) thousands of dollars for a simple Instagram post and still can’t get it right. Nice work if you can get it.

Senior Writer, Jezebel

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