Radio Station Begins Playing Christmas Music 24/7

Attention, attention, this is a War on Christmas special bulletin. Though it is fucking March and we should be turning our attention to sandals and sunglasses, there’s a new radio station planning to play Christmas music YEAR-ROUND.

I’m not sure whether to blame the propagandists of the pro-Christmas faction or good, old-fashioned winter madness.

Syracuse.com has the story. Albany, New York-area WQSH-FM used to be PopCrush 105.7, but as of midnight Wednesday, it’s Santa 105.7-FM. They swear it’s a real channel, not a scheme to temporarily blast Christmas music before switching over to another format:

Station owners at Townsquare Media, formerly Regent Communications Inc., said market research revealed a strong demand for holiday hits all year long. The company said the holiday music is not a stunt and promises “everything from Sting to Bing.”

“This might strike some as being risky in this environment of new media, but I’ve looked at the numbers and they don’t lie,” said Townsquare Media’s local market president, Jake Demmin, in a statement. “There’s literally a clamoring for Christmas music 24/7/365/52.”

You MONSTERS.

Do not, under any circumstances, listen to this live stream of the station. That way lies madness.