The content crew, a small white melting pot, consists of: Veep writers Georgia Pritchett and Tony Roche, Lea Goldman (Marie Claire executive editor), Paula Froelich (Yahoo Travel editor-in-chief), Laurie Cole (a SoulCycle founding instructor) and Jessica Richards (Shen Beauty).


Mashable further reports:

Each week, PYPO will explore new themes and topics such as sorry not sorry, crying and masturbation. Content will include original, comedic sketches and animations, compelling articles and editorial collaborations.


In an initial announcement published on Medium on December 1, Laing explained the origins of the site, writing:

I’m creating a platform (no dying cats allowed) for women, by women (with some support from our male friends). PYPO will be a fun, frank and disruptive platform where we take control of the conversation. We’re taking back lady, bitch, girl, milf, sweetie, honey and more, only to redefine them. We’ll update “having it all” and show the world how we “put our pretty on.” We have to help each other.


“Put our pretty on” is a phrase concocted years ago by Laing’s now 10-year-old daughter that “represents ‘pretty’ from the inside out and validation.”

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