Lenny, Lena Dunham's Forthcoming Newsletter, Is 'Goop Meets Grantland'
LatestLena Dunham and her BFF/Girls showrunner Jenni Konner are already a staple of your former coworker’s friend’s aunt’s HBO GO account, and soon they’ll be headed for your inbox with a newsletter called Lenny. (Why wasn’t it spelled “Lenni”? Oh, whatever.)
Dunham spoke with BuzzFeed about the project and explained its target audience:
[Lenny will be for] an army of like-minded intellectually curious women and the people who love them, who want to bring change but also want to know, like, where to buy the best tube top for summer that isn’t going to cost your entire paycheck.”
With a deep focus on building a community through “common reading,” Lenny will be joining a landscape of similar sites and newsletters like Femsplain and The Skimm. EIC (and former Jezebel writer) Jessica Grose says “its inspiration is less Feministing or Jezebel and more “Rookie’s Big Sister… or Goop meets Grantland.”