Peloton Says They Won’t Promote Their Chris Noth Ad In the Wake of His Sexual Assault Allegations

One of the women claimed she met Noth at the firm she worked at upon moving to Hollywood at 22 in 2004. He allegedly invited her to his home in West Hollywood to use his pool and, while there, began to rape her. The woman said the rape caused her to bleed and prompted her friend to go with her to the hospital to get stitches. While there, she recalls telling the staff she’d been assaulted but hadn’t disclosed who did it.

The other woman said she met Noth at a nightclub in 2015 and went to dinner with him. Afterwards, she went to his apartment and claims he kept trying to make out with her “and then the next thing I knew, he pulled down his pants and he was standing in front of me. … He was having sex with me from the back in a chair.”

Noth told THR in a statement that “the accusations against me made by individuals I met years, even decades, ago are categorically false” and insisted that “no always means no — that is a line I did not cross.”

“The encounters were consensual. It’s difficult not to question the timing of these stories coming out. I don’t know for certain why they are surfacing now, but I do know this: I did not assault these women,” he said.

Since THR’s reporting and Peloton’s withdrawal of the ad on social, many have spoken out and some even shared other problematic anecdotes about Noth. One writer for Thrillist tweeted of Noth:

“he once approached a friend (we were 19) and very blatantly asked to have sexy facetimes with her, in exchange for dinners. She said ‘no, I’m 19 and have a boyfriend,’ he said, ‘no one will have to know.’ this was in the middle of the day in downtown manhattan, he smelled bad.”

Another person shared that it was “common knowledge” on New York University’s campus that “if you were a good looking freshman girl and bumped into chris noth you could reasonably expect an invitation back to his apartment.”