Uh, where was Taylor Swift during the 2016 presidential election?
After posting a lengthy Instagram caption on Sunday night throwing her support behind Tennessee democrats Phil Bredesen and Jim Cooper and urging her more than 112 million followers to register to vote, Taylor Swift has, well, inspired a hell of a lot of people to register to vote.
BuzzFeed reached out to Vote.org for the numbers and they’re nothing to scoff at. “We are up to 65,000 registrations in a single 24-hour period since T. Swift’s post, Vote.org director of communications Kamari Guthrie told the publication, adding that “Vote.org saw [Tennessee] registrations spike specifically since Taylor’s post.” To put that into perspective: TN has seen 5,183 registrations this month, at least 2,144 of which came after Swift’s Instagram. In the entire month of September, Tennessee saw only 2,811 registrations.
I certainly hope Swift remembers to post another Insta leading up to November 6 reminding all those newly minted members of American democracy to get up and actually vote, but I can’t help but feel angry that she didn’t do this sooner. (In 2016, she did post an Instagram of herself at the polls with the caption “Today is the day. Go out and VOTE.” But for an audience that apparently might not have been registered at the time, the message was ultimately meaningless.) She clearly has the power—and with a wide-ranging demographic far beyond the diminutive “13 yr old girls”—perhaps she could’ve made a difference in the presidential election. At the very least, it’s reassuring to see her make a political statement outside of secret donations and statements from lawyers.