Orange Is The Hot Color For 2012, Adjust Accordingly

Illustration for article titled Orange Is The Hot Color For 2012, Adjust Accordingly

Surely you stocked up on pinkish wares when the color "honeysuckle" was declared Pantone's Color of the Year 2011, but it's already time to update your wardrobe/home decor/personal color preferences. The company dubbed "tangerine tango" next year's "in" color after seeing requests for an orange hue from designers and retailers. But don't think this is some scheme to make consumers buy crap they don't need. It was selected for its "happy connotations," meant to cheer us during these dark economic times. Though, as the Wall Street Journal points out, it was popular in the 1920s and 1960s, with a brief comeback in the 1980s, or "heady economic periods later followed by devastating crashes." So if you subscribe to bullshit economic indicators, orange is really nothing to be happy about.


Share This Story

Get our newsletter


Kat Callahan

I assure you, Orange is ALWAYS in style, in several different shades.