Military chic goes in and out of style from year to year, but the August J.Crew catalog makes being stationed in Iraq or Afghanistan look fabulous. War, what is it good for? Inspiring fall collections!
Okay, so this model is not in Iraq or Afghanistan. She’s in Lake Powell, Arizona. She’s still carrying a NATO-style ruck sack and keeping an eye on the sky. Her work shirt is $88, but you could get a similar style for about $13. Or less!
Yes, this edition of the catalog is all about olive drab, the color used by militaries around the world. The Iraq war has been going on for seven years and 143 days. According to CNN, in June 2010, 32 Army soldiers killed themselves — the highest number in a single month since the Vietnam era. What’s so chic about that?
The catalog pairs “utilitarian” items — like this $65 hoodie — with more luxe articles, like this hammered silk charmeuse skirt in “bronzed twig,” which rings up at $278. Of course, if you were really trying to cover up in the desert, you could do it for $13.95.
J. Crew president and executive creative director Jenna Lyons claims she’s inspired by “pieces that have a utilitarian feel.” (Are they actually functional, or do they just feel that way?) She also writes that “uniform” items, dressed up with “sky-high platforms or a smattering of sequins” are clothes that “quietly command attention.” Of course, you’d better be pulling in the salary of a colonel or general, and not a private — the least inexpensive item on this page is a $58 belt.
It’s not that pairing a military-inspired shirt with a sequined skirt isn’t cute. It is! But why military? Why now? About 31,882 American soldiers have been wounded in Iraq alone. When civilians appropriate military gear, are we supporting our troops, sending a message that we’re all in this together? Maybe… But this model looks like the only thing she’s interested in invading is a cocktail party.
Certainly, paying $215 for pre-scuffed cracked leather boots isn’t something an American soldier would do.