Now You Will Be Able to Smell 'Here Comes Honey Boo Boo'

“You’ve seen them. You’ve heard them. Now you will smell them,” promises a TLC press release for the upcoming second season of Here Comes Honey Boo Boo. The network will be hosting a “Watch ‘n Sniff” event for the season premiere on July 17 by distributing scent cards in issues of People, Us, through Time Warner Cable, and handed out personally by street teams (those poor interns) in major markets.

The cards will have six different scents that will correlate to the premiere episode so that “viewers will be able to watch the show, scratch their cards and redneckognize the aromas associated with the Boo Boo gang as they welcome the sights, sounds and smells of summer.” As a reminder (in case you might have somehow forgotten) farts are featured heavily in every episode.