Marie Kondo’s books have sold more than 8.5 million copies, but how do you reach people who hate books? Broker a deal with Netflix.
According to The Hollywood Reporter, Kondo will be spreading the joys of tossing out your life in her own unscripted show, which will run 8 episodes and support Kondo’s personal beliefs about getting rid of junk to make way for happiness. She’ll be going to the homes of hoarders and regular people who, contrarily, love stuff to help them fill trash bags. And it’s all part of her plan, whahahaha:
“My mission is to organize the world and spark joy in people’s lives,” Kondo reiterated in a statement, noting of her global ambitions: “Through this partnership with Netflix, I am excited to spread the KonMari Method to as many people as possible.”
The show is produced by Gail Berman of Jackal Group, and he told THR that he’s expecting the series to showcase the “astonishing and moving personal journeys” of folks who come in contact with Kondo, which I can believe.
By the way, did you know you can even become a certified acolyte of her methods, not just a Pinterest super fan? There are currently 85 official KonMari consultants, as they’re called, and there are three seminars inviting more than 400 participants to potentially join the ranks over the coming year. I bet it’s competitive—you can get cut anytime you stop bringing her joy. There’s also an online course, if you’re not ready to leave the minimalist comfort of a newly tidied apartment.
Obviously, Kondo is going to take over, but at least it will be an extremely neat new world?