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After the engagement officially took place, tabloids like US Weekly immediately began publishing information about the nuptials that read like a straight-up press release, complete with details that would otherwise go unknown if not leaked by a publicist.

According to Just Jared, Leigh wore the “Gabbie open shoulder lace dress and gold tone shine hoop earring,” both from Guess, at the time of their engagement at “the Ungasan Clifftop Resort.” Apparently, the song “Medicine” by The 1975 played as the pair shared a sunset smooch in the same spot they “first kissed” three years prior. If that’s not enough proof for you, the photos of the engagement that circulated were all credited as “Courtesy of GUESS?” and, like clockwork, also appeared on Guess’s Twitter with the #DestinationGuess hashtag.

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The future of spon-con is here, and it’s getting brands to fly celebrities out to gorgeous places to get engaged—as long as they’re provided with consistent content, wear their clothes, use their hashtags, and convert friends, family and fans to the church of consumerism.

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Update, 2:25 p.m.: Jezebel has received an email from Crystal Leigh with an explanation about her engagement:

Hi, I saw your article. Just wanted to let you know I totally understand where you’re coming from in your perception of our engagement, but it’s wrong...

I actually run the agency that organized the trip for Guess (a client of ours) and Michael and I had our anniversary trip fully planned and booked prior to the brand signing onto the trip and adding an additional villa next door + generously offering to outfit all of our friends (in addition to their influencers) and host the anniversary dinner (which turned out to be an engagement dinner)

️ just wanted to clear that up for you, no hard feelings.

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