Even the brilliant minds behind Louis Vuitton are sick of their logo: their new purses much more subtle than the ones stamped with LV that they pumped out for years. Also of note: this new, sleeker look comes at a cost. As in, it will literally cost you more money than their bags did before.
Women’s Wear Daily reports that unfortunately, due to the lack of availability “of quality leather,” Vuitton is having a hard time producing enough new bags, specifically, those stunning Michelle Williams-modeled ones, which run in the $4,000 range. (This is compared to the cool $2,000 the traditional monogramed purses go for.) This means that despite a concerted effort to compete with other luxury brands like Fendi, Céline and Givenchy, executives say it will take some time for Vuitton to catch up to their peers in sales.