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Let's Shop For Sweaters in the 1940s

Illustration for article titled Lets Shop For Sweaters in the 1940s

Spring has sprung, and here at the HQ it's too mild for a coat and too cool for a blouse. Adorable short-sleeved sweaters are the answer.

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I don't know what a simulated hand-knit zephyr is, but I know I want one. Which one do you want? Anybody willing to splurge $3.98 on their "finest fluffies"?

Image on the left via What I Found; image on the right via My Happy Sewing Place.

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Color-spice with smart novelty styles:

Illustration for article titled Lets Shop For Sweaters in the 1940s
Illustration for article titled Lets Shop For Sweaters in the 1940s

Via Tuppence Ha'penny Vintage.

Illustration for article titled Lets Shop For Sweaters in the 1940s
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The Sears scans above are from 1938 and 1939 — who can resist smart gay colors and a double collar with pearl-like studs? Certainly not the poodle.

Via My Happy Sewing Place.

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DISCUSSION

mehblahpfft
MehBlahPfft

As this was the 40s, I can only assume all these ladies were looking skyward in fear of bombers. The greatest generation indeed: despite their trepidation, they're all smiling, because they're so much prettier when they smile.