I love it when celebrities get interviewed about their fragrances. What is there to say about a fragrance, ever? Usually: very little. This time? So much.
Women’s Wear Daily interviewed Kim Kardashian about three new limited-edition fragrances set for release on Wednesday at kkwfragrance.com—Crystal Gardenia, Crystal Gardenia Citrus, and Crystal Gardenia Oud. Crystal Gardenia is a “heavy white floral,” while Crystal Gardenia Citrus is that but also citrus (I guess?), and Crystal Gardenia Oud is meant to cater toward the Middle Eastern market, because “the Middle East is a place I love and go to all the time.”
Most importantly, however, the bottle design is inspired by the time when Kardashian was famously robbed at gunpoint in her Paris hotel.
“Honestly, after my Paris situation [when she was held at gunpoint and robbed], a lot of my friends would come over and bring me healing crystals, and I obviously knew what they were — it’s very L.A. and it’s very popular right now — but for me it meant something so different. I was sitting there and I’d get these collections of them and I started to really dig deeper into what they meant and the meanings behind them and started to go to these crystal warehouses in Culver City and downtown [L.A.],” said Kardashian, holding up the slim, geometric frosted glass bottles, which are more redolent of a healing quartz crystal than they are of fragrance packaging.
Which was the intention.
Developing each scent was about “being calm and healing,” which are the two words Kardashian used to describe a newly zen approach she’s taken over the past year. The color variations of each bottle — Crystal Gardenia’s represents a quartz and the citrus and oud bottles’ are rose quartz and citrine hued, respectively — are intended to evoke the healing properties of each crystal.
I too love to be calm and healing. And, just since we’re sharing, I would do terrible things for the opportunity to explore a crystal warehouse in Culver City with Kim Kardashian.