It was announced today that Jennifer Hudson is the new spokesperson for Weight Watchers, and in a new twist on the celebrity diet program endorsement, she’s refusing to say how many pounds she’s lost, focusing instead on being healthier.
In this commercial, which is up on the Weight Watcher’s website and will start airing on April 4, Hudson talks about being “empowered” and says, “I want my family and my friends to learn good habits,” but she never actually tells us how much weight she lost, which is the crux of almost all other diet plan commercials.
In the clip below from today’s Good Morning America, anchor Robin Roberts comments that Hudson, who gave birth seven months ago, has “taken off all the baby weight and then some.” Hudson says she isn’t going to reveal how many pounds she’s lost because because she wanted to be healthier, not necessarily skinner. She even refuses to bash her larger figure, saying in the clip below, “I was very comfortable with myself before. I never had a problem with it, it’s just, ‘OK, I have a child now and I want to set a great example for him.'”
Hudson may not be striking a blow against the media’s weight obsession — she’s still making money off her thinner figure — but, her new ads are an improvement over the usual Valerie Bertinelli-style weight loss commercials:
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