This is a commercial for...a hotel? I think? Bah, who even cares? Look at all the bunnies cuddling and sniffing the air warily, as if some voracious predator is going to leap out from under the covers and throttle them all to death. Stupid, adorable bunnies! Adweek speculates that the commercial maestros behind this ad for Ibis Hotels turned the air conditioning in the hotel down really low so that the bunnies would be forced to cuddle, and though that initially sounds a little manipulative from a bunny’s perspective, we should remember that bunnies don’t really have a perspective on anything except reproducing at an insanely high rate and being adorable.
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