H&M UK Pulls Photo of Black Child in 'Coolest Monkey in the Jungle' Sweatshirt From Website After Outcry

On Sunday night, numerous Twitter users pointed out that H&M is at it again with the casual racism, featuring a black child model in a sweatshirt that reads, “Coolest monkey in the jungle.”

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According to The Hollywood Reporter, the image appeared on the website of H&M’s UK branch, and once it was noticed, it got the torching it deserved.

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By Monday morning, the photo of the child had been replaced by an image of the sweatshirt alone:

Screengrab via H&M.
Screengrab via H&M.

CNN Money reports that a representative for the store has apologized for the imagery:

“This image has now been removed from all H&M channels and we apologize to anyone this may have offended,” said H&M (HNNMY) spokeswoman Anna Eriksson.

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This is not the first time H&M has been accused of racism. In 2015, the company responded to a request for diversity in their campaigns by saying they chose models because they want to “convey a positive image” in their advertising. They later apologized, but it seems like they haven’t learned much.

Contributing Writer, writing my first book for the Dial Press called The Lonely Hunter, follow me on Twitter @alutkin

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DISCUSSION

HaHaYouFool
HaHaYouFool

i feel like i should start a Non-Apology Jar. like a Swear Jar, i put a dollar in it every time i see some stupid fucking racist/sexist/homophobic/garden-variety asshole make some fucking “i’m sorry if you were offended” non-apology. it may very well fund my retirement (and might be the only way to do it, frankly).