It's funny because it all seems so silly, and the gravely pseudo-scientific tone of the Funkybod website is hilarious. However, the way in which we discuss the Funkybod does have more serious implications. It shows just how uncomfortable we are with the idea that men internalize — and act upon — self-consciousness about their bodies in the same way that women do. No one giggles over the idea that women wear Spanx or push-up bras — in fact, it's sort of expected. There's nothing essentially different about concept of a man padding his biceps or disguising his "man boobs." The pressure men feel to match their appearance to some nearly-unachievable standard is obviously less potent and less oppressive than the pressure women feel, but it's far from nonexistent.

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Ubiquitous images of perfect, unrealistic bodies and body-policing affect everyone. Even (maybe especially) the good denizens of Funkybod.com.

"The Funkybod Muscle Top is Basically a Push-Up Bra For Men" [HuffPo]
Image via Funkybod.com.