French luxury brand Kenzo has responded to criticism that Taylor Swift’s video for “Delicate” is a blatant rip off of their 2016 commercial for a fragrance called Kenzo World, and their statement is a master class in PR.
But before I get into what they said, let’s review what everyone’s steamed about. Swift’s video, shot in warm tones by frequent collaborator Joseph Kahn, follows the star (playing the role of A Star) after she is given a magical piece of paper that allows her to move through life without being noticed. (This is, as we’ve seen in countless other narratives about the plight of the uber-famous, a dream her.) We watch her dance through a beautiful old building in a beautiful blue gown, doing a mix of wackadoo amateur choreography and occasional flourishes of something resembling ballet.
In the Kenzo commercial, shot in warm tones by legendary music video director Spike Jonze, Margaret Qualley (star of The Leftovers and daughter of Andie MacDowell) leaves a stuffy gala and overcomes her sadness by dancing through a beautiful old building in a beautiful green gown, doing a mix of wackadoo amateur choreography and occasional flourishes of something resembling ballet. The “she’s invisible” narrative isn’t there, but the general conceit—an emotionally repressed rich woman seizing the chance to dance maniacally like no one’s watching—is.
After being remarked on by plenty of viewers, Page Six reports a rep for Kenzo “playfully posted” the following response:
“Listen Tay, I feel you. It’s hard to stay fresh. Call us, we can help.”
But perhaps it was too good a response, as I can’t find the post online anywhere.
AUTHOR NOTE: I’d just like to go on the record and say I like “Delicate” a lot and have had it on repeat while writing this column.
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