Embrace Bracket Madness

Play the SoBe Lifewater™ Zero Inhibitions Bracket Challenge and you could win up to $10,000,000. And there’s more —you could also meet Brooklyn Decker, Jerry Rice, Kenny Smith or Kendra (yes, that one).

It’s simple. Click here, sign up (it’s free), and fill out a college basketball bracket (or three) before the first round games begin on March 18 (11:30am ET). If a lot of luck is on your side and you pick the perfect bracket, you could win $9,000,000. If you are the top scorer in each round, you could win up to $1,000,000.

And unlike the snooze-fests known as office or bar pools, you get to play against celebrities like E! star Kendra Wilkinson, former NBA player and TNT analyst Kenny “The Jet” Smith, Hall of Fame wide receiver Jerry Rice, and Sports Illustrated Swimsuit Edition cover model Brooklyn Decker. If your bracket beats theirs, then you have the chance to meet them.

So stop what you are doing, click here, and sign up. Then sit back and watch the tournament while imagining what you would spend your millions on. And of course, what it would be like to hang out one-on-one with Kendra.