It is so hard to come to terms with the fact that we arenât babies anymore and canât just suck on a tit for nourishment. McDonaldâs Japan is maybe having a harder time with that realization than most.
According to circulating reports, milkshakes sold at the Japanese chain are designed to make you feel like youâre a baby drinking breast milk. In his book Den Fujitaâs Business Strategies 2: Overwhelming Business Strategies, McDonaldâs Japan founder Den Fujita writes (as translated by RocketNews24):
âWhen humans drink something, the speed that produces the most delicious feeding is the speed at which babies nurse... McDonaldâs straws are designed so that when used with a shake, the speed will be the same as that of an infant drinking breast milk.â
Will somebody go to Japan and remind us what it feels like to nurse?
Contact the author at joanna@jezebel.com.
Images courtesy of McDonaldâs.
