It is so hard to come to terms with the fact that we aren’t babies anymore and can’t just suck on a tit for nourishment. McDonald’s Japan is maybe having a harder time with that realization than most.
According to circulating reports, milkshakes sold at the Japanese chain are designed to make you feel like you’re a baby drinking breast milk. In his book Den Fujita’s Business Strategies 2: Overwhelming Business Strategies, McDonald’s Japan founder Den Fujita writes (as translated by RocketNews24):