The New York Daily News has announced that on midnight on New Year’s eve, “Egghead”–which will serve breakfast sandwiches all day every day from the Moxy Times Square hotel–will make its grand opening with the offer of 1,000 free bacon egg and cheeses to drunk people planning to get a jump on their 2018 hangover. (New York).
But do they deserve the sandwich.
“The Classic,” which will normally sell for $7.50, will be a fancy sandwich masquerading as a down-to-earth food, notes amNY:
Served on a potato brioche, it comes loaded with fried egg, melty American cheese, fried shallots, spicy aioli, tomato (a minor concession to nutrition) and smoky-sweet, thick-cut Nueske’s bacon.
The New York Daily News predicts that the lines will be “long” since the Moxy is blocks from where the ball drops, and the offer is targeted at some 2 million maniacs ringing in the New Year in adult diapers in the freezing cold to watch Ryan Seacrest host some lineup or something while untold thousands of homeless people sleep on the streets sans spicy aioli.
This is a world gone mad.