Diesel Takes The Dov Charney Approach

Illustration for article titled Diesel Takes The Dov Charney Approach

We'll say one thing for the new Diesel campaign: they certainly make it hard to criticize, since it's redundant to point out the exceptional stupidity in something with the tagline "Be Stupid".

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DISCUSSION

Maybe I'm just "being smart" but I really don't get their Be Stupid campaign. Who came up with this shit?! The only message I can take from it is "Wearing Diesel is stupid". Ah well.