Last March, Laura Ingraham made fun of Parkland shooting survivor, David Hogg, for not getting into four California colleges. Now, Hogg is going to Harvard, and Ingraham is still scrambling to get the number of big-name advertisers on her show back to pre-mocking teenagers levels.
On December 22, Hogg tweeted that he’d been offered early acceptance to Harvard.
The acceptance comes less than a year after Hogg revealed he’d been rejected by UCLA, UCSD, and Cal State Long Beach in the months following the shooting at Marjory Stoneman Douglas High School that left 17 of his classmates dead.
Fox News host and hairspray enthusiast Laura Ingraham saw Hogg’s misfortune as an opportunity to accuse Hogg of “whining,” and quickly lost more than 20 advertisers on her Fox News show, The Ingraham Angle.
According to The Wall Street Journal, only three big spenders have returned, including Ace Hardware (who said the company acted on “incomplete information”), Bayer, and Jenny Craig. After Ingraham’s tweet, paid ad time dropped 37.8%. Though the WSJ reports that the show has added some new advertisers and increased its number of paid ads a bit in the nine months since, they’ve yet to approach pre-tweet levels.
In a statement to Politico, Fox News claimed the ad load is being kept intentionally light to boost ratings.
Meanwhile, Hogg has spent the intervening time achieving more than most people ever do, according to The Washington Post:
After the shooting, he became a founding member of Never Again MSD, a group that advocates for stiffer gun-control laws. He helped organize the March for Our Lives for stronger gun violence prevention measures, which drew nearly 800,000 people to the nation’s capital.
Good luck at Harvard, David! Good luck hawking empty 30-second spots to discount muffler stores, Laura!