Cravings Is a Perfect Cookbook, and a Brilliant Expansion of Chrissy Teigen's Brand
LatestIn two short years, Chrissy Teigen has gone from successful model for publications like Sports Illustrated to beloved famous person known for—depending on who you ask, and what time of day you ask them—hosting Lip Sync Battle, appearing on FabLife, being funny on Twitter, being funny on Instagram, her constant victories over haters, her marriage to John Legend, the faces she makes at award shows, or her love of food.
With a sense of humor that’s constantly toeing the line between self-deprecating layperson and shameless A-list braggart coupled with a knack for social media most celebrities would pay strategists top-dollar for, Teigen has turned the scatterbrained nature of her public image—the sense that she is an unavoidable constant in the entertainment industry—into her trademark. Two years ago, most of us didn’t know who she was. Today, we do. Because she made sure of it.
Cravings, her new cookbook, is the logical next step in her presumed path towards building the country’s next big lifestyle brand. It is everything we know about Teigen—her passions, her humor, her dog, her family, her husband, her entire aura—laser-focused into print form. As a cookbook, it’s a must-buy—never daunting, and filled with near-pornographic images of hearty, meaty, cheesy food that would make Gwyneth Paltrow explode. As a culmination of everything Teigen has built over the past few years, it’s brilliant. But it almost didn’t happen.
In a review on Eater, Hillary Dixler writes that Francis Lam, the book’s editor, first reached out to Teigen with the idea “a few years ago,” saying:
“I remember her writing back and saying, ‘Oh my God, I would love to, but I have no cred. I would need some cred first.’ I was bummed, because I thought that might be an interesting thing to work on, but I remember thinking, ‘Okay, that’s cool, that’s actually a response with integrity.’”
A year later, after her fans kept clamoring for recipes, she told Lam she was ready.
In the introduction of Cravings, Teigen writes:
“I know, I know. A cookbook from me? The girl who had two fast-food Twitter accounts fighting for her affection in what was the oddest, greasiest exchange she had ever witnessed? The one whose visits to Waffle House and those messed-up communications with the Postmates dinner delivery guys make it to the Internet sometimes? The girl who actually celebrated Thanksgiving at Taco Bell headquarters among her closes friends she had never met? Yep. I am doing it. And doing it. (And doing it well.)”
She then talks about her Thai mother (who lives with her and John), cooking as a child, her love of cooking for guests, her hatred of leaving the house, and how being in the kitchen brings her “peace” after an “exhausting” day at work. The idea for a cookbook, she says, came about because fans would respond positively to her food pictures on Instagram. Then came a food blog, So Delushious, which was a hit. “So of course I had to write a cookbook,” she writes, “and of course I had to give you my best.”
And, of course, it’s a monster hit after just one week in bookstores. But that makes sense, doesn’t it? Here’s arguably one of the most famous models in the world, who is out of our league in both fame, looks, romance, and success. We cannot mimic her body. We cannot mimic her professional career. We cannot mimic her marriage to John Legend (when’s the last time you had a Grammy-winning song written about you?). But we can cook her food, and that just might be good enough.
Teigen, who cowrote Cravings with chef and food writer Adeena Sussman, introduces each recipe (like most cookbooks, she goes from soups and salads to hearty dinners and party foods) with a little blurb that reads like one of her Instagram captions: a joke about herself, a joke about John, a flitter of an intimate detail, and the suggestion that she is an unstoppable glutton trapped in the body of a swimsuit model. “I wanted to be honest in this book about the kinds of food I love, the kinds of food I crave,” she writes. Though her desired portion sizes might be a bit smaller than my own, I believe her; and that level of trust, especially in the world of celebrity cookbooks, is priceless.