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Classy Rental Car Company Invites Caitlyn Jenner to 'Try This Crossover'

Illustration for article titled Classy Rental Car Company Invites Caitlyn Jenner to Try This Crossover

This is a really incredible unforced error: Sixt, a rental car company you’ve never heard of, made an ad encouraging Caitlyn Jenner to “try this crossover,” which is a type of car and also a tasteless joke about her transition. The ad remains up on their Twitter and Facebook, despite hundreds of people tweeting at them in increasingly angry ways.

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Here’s a screenshot of the ad, which we saw via Uproxx:

Illustration for article titled Classy Rental Car Company Invites Caitlyn Jenner to Try This Crossover
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A “crossover” is a car that combine aspects of an SUV with a passenger vehicle; someone had to think really hard about making this into a joke about trans people, but by God, they managed it. Zero points.

Although the company is responding to people complaining about actual rental car issues, they’re ignoring hundreds of angry tweets from people carefully pointing out that they’re garbage:

Sixt’s contact information is right here.


Contact the author at anna.merlan@jezebel.com.
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PGP fingerprint: 67B5 5767 9D6F 652E 8EFD 76F5 3CF0 DAF2 79E5 1FB6

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Jenner in New York, June 30. Photo via AP Images

Image via Twitter/Sixt

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DISCUSSION

katedries
Kate Dries

A Sixt in Spain is still accusing my friends and I of damaging a car we returned in perfect condition almost a year ago that we had insurance on. It’s cool!