Calvin Klein's Super Bowl Debut: 97% Abs, 3% Underwear
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Besides Beyoncé and the Clydesdale, there was something else eye-catching during the Super Bowl: Calvin Klein‘s first-ever Super Bowl commercial. Calvin Klein Inc., a wholly owned subsidiary of PVH Corp, hired creative director Fabien Baron of Baron + Baron to create the 30-second spot, shot by Steven Klein and starring zero-body-fat-having model Matthew Terry. It was supposed to be a “man versus machine” narrative, inspired by the 360-degree seamless technology construction of the underpants, but really, it was an ode to Terry’s remarkable abs and muscle definition. Whether the ad worked on men who were watching while shoveling nachos and chili into their mouths remains to be seen. [WWD]
BTW, some feel that the spot was very similar to David Beckham‘s H&M underwear ad, which aired at the Super Bowl last year. [Glamour]
Natalia Vodianova is in Stella McCartney‘s new spring campaign, shot by Mert Alas and Marcus Piggott. She looks startled. [WWD]
BTW, some feel that the spot was very similar to David Beckham‘s H&M underwear ad, which aired at the Super Bowl last year. [Glamour]
Natalia Vodianova is in Stella McCartney‘s new spring campaign, shot by Mert Alas and Marcus Piggott. She looks startled. [WWD]