Burger King Invents Healthier, More Expensive French Fries

At 40 percent less fat and 30 percent fewer calories than the fries served at its competitor McDonald’s, Burger King—which is only number three in the America’s fast-food chains behind McDonald’s and Wendy’s—hopes that the option for healthier fries will not only bring in more customers, but also help all those fatties out there who are too stupid or gross to eat food that is actually good for them.

“You live in Manhattan and might be having a kale smoothie on your way to work this morning,” said Eric Hirschhorn, chief marketing officer for Burger King, the nation’s No. 3 hamburger chain after McDonald’s and Wendy’s. “But a lot of people don’t even know what kale is, and if they do, they don’t want to eat it. You have to give people what they want.”

Burger King spent the last two years working on a french fry batter that was ” less porous and would therefore absorb less fat in the frying process.” As of right now, it’s unknown if the Satisfries will help regular fry eaters shed some weight, but their wallets will definitely be lighter—they will cost about 30 cents more than regular fries (which will also still be sold at Burger King).

Burger King Introducing a Lower-Fat French Fry [NYT]