'Black Lives Matter' Takes Over a Forever 21 Storefront
LatestA group of protesters in New York successfully reclaimed a Forever 21 storefront and used it to promote the Black Lives Matter movement.
According to Gothamist, the collective known as Never 21 entered Forever 21’s Union Square location dressed as employees and replaced the mannequin outfits in the store window with t-shirts that read “Black Lives Matter.” The protesters also placed the tees on several racks and hung a banner on the second floor:
The Never 21 Project’s website, which mimics Forever 21’s white font and black and yellow color scheme, features mini-biographies of kids and teenagers who have lost their lives at the hands of the police, with emphasis on their ages: Aiyana Jones (7), Michael Brown (18), Tamir Rice (12), and Trayvon Martin (17).
The banner and mannequins were up for 20 minutes before managers noticed and took it down. One organizer explained how they pulled it off: