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Axe Body Spray Thinks Women Are Into Greasy-Haired Burglars

Illustration for article titled Axe Body Spray Thinks Women Are Into Greasy-Haired Burglars

Do you ever get the feeling that Axe's advertising strategy is Geico - gecko + perviness?

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If not, this new series of ads for Axe's hair cement might push you over into the believer category — especially the one that involves a dude breaking into a ladies house. Surprise, surprise: She loves it! Because what's sexier than being burgled by a smelly man-boy with a crispy coif?

[AdWeek]

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DISCUSSION

phdad
Ph Dad wants an ally cookie

Look at this slutty window treatment. The house is clearly asking to be burglarized.