Did you know that about 15% of the American funeral industry is run by large corporations? “Death is a for-profit business,” explains our favorite mortician, Caitlin Doughty. Corporate structure sometimes means a funeral director will try to “upsell” products to grieving families. Caitlin’s advice: “Know what services you really want. Know whether or not the place you’re going is corporate. Don’t let them take advantage of you.”