Are Lady-Owned Stores the Best Kind of Stores?

Illustration for article titled Are Lady-Owned Stores the Best Kind of Stores?

Dog Show in Los Angeles certainly makes it look that way.

If Zooey Deschanel's character on The New Girl (and probably Zooey Deschanel, in real life) had a favorite hangout in Los Angeles, it would probably look a lot like Dog Show. This colorful store owned by two 26-year-old bffs from Omaha is hard to describe — maybe if Leslie Hall shapeshifted into a vintage clothing boutique? — and it's a stellar fucking example of sisters doing it for themselves.

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Anna Dewey Greer and Christine (Tina) Stormberg, best friends forever since preschool, moved to L.A. with nothing but a little money saved from bartending in Omaha and a giant (NOT REAL) unicorn head. Since everyone in Hollywood has got a dream (what's your dream!), they decided to use their funds to open a vintage clothing boutique that specializes in fun shit like haircut parties, fortune-telling parties, craft parties, even drink margaritas outside parties. The store is called Dog Show, and it's been open in Los Angeles' Echo Park for a year and a half, and we want to move in.

It's rad to see two women working together to make shit happen, and all while celebrating female partnership — hello, friendship retreat! It's so exuberant and genuine, and you can't hate. You must celebrate.

Not because two young women are walking, talking transforming-dreams-into-reality machines, but also because they're supporting their fellow ladies:

When the girls host in-store events, it's not a marketing strategy; the events are their agenda. Recently they've hosted a viewing party for a friend's web series, "Hollywood Nails"; comedy shows with another close friend, comedienne Kate Berlant, just because she was in town; an old-fashioned Valentine's Day dance, because they felt like decorating. Everything is free and open to the public.

So cool! It's always inspirational to see women going after what they want, no matter what it is. It's just a reminder to live each day like we mean it (if you want to and are in a position to do so!), even if it's not something so dramatic as moving to another town and opening a store.

Although, uh, that sounds kinda fun, right? Who now wants to drop everything and follow their deepest, realest desires to open a vegan bodega? Nobody? OK, then.*

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*But really. Let's do it.

[LA Weekly]

DISCUSSION

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Rebecca "Burt" Rose

I'm game. My life dream is open a little furniture store where I sell my own refurbished furniture AND to operate a small comedy/humor website on the side. But the website won't be some shitty SEO-whoring "CLICK HERE TO FIND OUT WHAT TAYLOR SWIFT SAID ABOUT THIS FAMOUS STAR" or "TOP TEN CELEBS WHO ALSO SAID THINGS ABOUT TAYLOR SWIFT". No politics, no troll bait, no jumping on Google trend shit, no Google analytics. Just funny fucking shit, like essays or goofy stories or stupid pictures I caption. No SEO bait, period.

AND NO that is not a slam on Jezebel, OK? I fucking love Jezebel and I get that everybody has to do this stuff because that's the only way they can make money and stay afloat. Bless them for gritting their teeth and doing it and still managing to be cool. I have to do the same shit for my job now, so I get it. My dream is just to have something that is 100 percent not fucking dependent on money Just funny shit that I think is funny and I share to give other people to give them something to laugh at. Fuck money, fuck ads, fuck click counts.

That's why I would have the little shop, so I could pay my bills and run my little Hahahahafunniez site. Plus, you could laugh at funny stories AND go buy a fabulous coffee table I just decoupaged the shit out of.