Ann Taylor LOFT Says They Only Photoshopped a Tattoo Off of Model

In an email to Jezebel, a spokeswoman for Ann Taylor LOFT says that a very uncomfortable looking photo of a model in a bikini on their website was only “minimally retouched” and that any reason it might have looked overly photoshopped was actually just because the model was standing “an awkward angle.”

From LOFT:

The photo in question was actually only minimally retouched to remove a tattoo. Admittedly, the photo highlighted the model at an awkward angle, making it look as if there had been significant retouching. That was not the case. You can see in the original photo the shape of the model is consistent, and the retouching was simply to address the tattoo and not the shape of the model. Because the photo could be perceived as significantly retouched, we have replaced the shot on our website.

At our heart, we are a brand that is about making women feel more confident and stylish. The LOFT team is personally committed to making sure our product and marketing live up to brand promise.

In a moment of real openness, LOFT also attached a copy of the original photo to demonstrate their point, as well as a screenshot of the updated image on their website: