Americans Spend Billions on Beauty Products But Are Not Very Happy

Illustration for article titled Americans Spend Billions on Beauty Products But Are Not Very Happy

Beauty Vs. Happiness, a new infographic by Feel Unique compares global stats: How does the cash spent on cosmetics compare to a nation's feeling of contentment? The answer may surprise you: The United States is number one in cosmetics spending, yet ranked number 23 on the world's "satisfaction with life" ranking. Japan is number two in cosmetics spending… and ranked 90th in satisfaction with life. Two countries that spend the least on haircare, skincare, fragrances and makeup — Netherlands and Sweden — have the best rankings in the Satisfaction With Life Index (SWLI). There's also a look at plastic sugery; Brazil counts for 13% of cosmetic procedures worldwide, yet the country ranks 81st on the SWLI. Click through the gallery fore more interesting factoids.

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DISCUSSION

This is such a bullshit, poorly conceived attempt to draw out causation where there is none (at least none that can be gathered from this lazy, lazy series of diagrams). But more offensive to me is how it reinforces the idea that it is somehow more virtuous for women to be "effortlessly beautiful," and that if we spend money and time on our appearance then we're vain and insecure and unfeminist. All those beauty products and you're still not happy? Why of course, you poor, shallow, misguided fool, trying to fill the void in your soul with lip gloss! You've failed if you have to spend more than 30 seconds in front of the mirror every morning (though god help you if you have to go into work in an office with a professional dress code). The only cosmetic anyone should need is the organic mud you've dug up from your backyard, plus 30 glasses of water a day!

SO tired of this.

>:(