American Apparel Ads Will Soon Be Less Awful

Those exploitative and innuendo-filled ads American Apparel has become notorious for will soon be nothing more than a memory. Bloomberg reports the company has announced plans to “recast the brand in a positive, inclusive, socially conscious light.” That means less nudity, and more clothes. You know, the stuff they actually sell.

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The presentation American Apparel created for its shareholders is filled with the kinds of wildly optimistic and oversimplified strategies one would expect from a struggling brand with a lot on the line. One slide recommends abandoning their “inappropriate” ads that are “offensive to many” and becoming an “inspiring” and “inclusive brand” instead. And it’s easy! Just cut out that one photo of the woman spreading her legs and paste in the one of her standing!

Illustration for article titled American Apparel Ads Will Soon Be Less Awful
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But the company, even in outward-facing documents, still can’t seem to get anything right. The following slide describes millennials as “the most diverse US population,” but used this photo to represent them:

Illustration for article titled American Apparel Ads Will Soon Be Less Awful

At least they’re trying?


Contact the author at bobby@jezebel.com.

Images via American Apparel.

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DISCUSSION

mollymlf05
Molly with the Mediocre Hair

Your friendly neighborhood pedant here! Are millennials really a “growing” population? If we are 15-years-old at minimum, then no other millennials are being born; the club is closed. Really, we’re a shrinking population because people die all the time.