America Shows Strange Lack of Interest in Whaling, Flesh-Eating Chris Hemsworth 

“It’s really a marathon and not a sprint with a film like this,” said Jeff Goldstein, Warner Bros. executive vice president of distribution. “When you have an older-skewing audience, like this film, they don’t come out during opening week. You need some time for the audience to hear about it.”

The Times added that Goldstein is confident “the film will perform well in the long term once word of mouth spreads among its audience, which was mostly male (54%) and older than 35 (68%).”

Of course the movie also contains what the Boston Globe describes as “bouts of PG-13 rated cannibalism,” with practical Hemsworth practically deciding that “No right-minded sailor discards what might yet save him.” Weird how nobody’s in the mood for a little light gnawing of human flesh in mid-December?

Photo via AP Images.