Don’t pop your plastic chair, but Delia’s (sorry, dELiA*s, and that’s the last time I’m doing that) is back.
The iconic ’90s brand has partnered with raver/goth/expensive Hot Topic clothing retailer Dolls Kill to release a limited collection of platforms, baby doll dresses, and belly shirts for all your nostalgia needs.
The collection, which is available both online and in stores, looks exactly like you remember it, right down to the models striking laid-back poses in their chokers and flower power combat boots. However, they are, in fact, much too young to remember the thrill of getting a Delia’s catalogue in the mail, according to Vox:
“Hannah, an 18-year-old model who was reclining on an inflatable plastic chair at the collection’s press preview, said that she hadn’t heard of Delia’s before booking the job. ‘I just learned about it, but I’m definitely going to get a lot from it,’ she said.”
Delia’s, which operated primarily as a mail-order company, ruled the ’90s as one of the hottest brands around for teen girls. However, the company filed for bankruptcy in 2014 and sold its intellectual property for 2.5 million to an acquisitions company called HRSH.
The partnership with Dolls Kill is limited, with collections dropping in November, January, and March (and probably intermittently after that, at least until the ’90s trend wears itself out).
According to Dolls Kill buying director, the collection is designed for people who give fucks but would like to make headway toward not giving them.
“We’re here to help you to unleash your ‘I don’t give a fuck,’” Ferrucci says, “and we felt like, in a friendlier way, that’s what Delia’s did in the ’90s.”
Here’s to the cheerful cessation of giving fucks!