Graphic: Graphic: Elena Scotti (Photos: Getty Images, AP)
Kellyanne Conway has never been one to avoid the spotlight, but at the end of August, she suddenly wanted out. Along with George, her husband of almost 20 years and the co-founder of the Lincoln Project, she declared her departure, naturally, on Twitter. Eleven minutes after George wrote that he would be withdrawing from the Lincoln Project to “devote more time to family matters” and that he would be “taking a Twitter hiatus,” Kellyanne tweeted out that she would be leaving the White House, attaching a statement that cloaked the decision in motherhood and family. “This is completely my choice and my voice,” she wrote, adding, “In time, I will announce future plans. For now, and for my beloved children, it will be less drama, more mama.” Of her husband, she wrote, “We disagree about plenty, but we are united on what matters most: the kids.”
Though the retreat to focus on family is an oft-trotted out, always convenient excuse, it seemed a valid one for the Conways, particularly when it came to their teenage daughter Claudia. On TikTok and Twitter, the 15-year-old Conway had been increasingly making a name for herself by blasting her mom and dad, cultivating an eager following in an eerie and deeply troubling parallel to her parents. (As for “less drama, more mama,” well, that went out the window when Claudia announced she and her mom had covid-19, news Kellyanne was then forced to go public with at the beginning of October.)
But if their motivation was rooted in a private saga, the timing was fortuitous. For Kellyanne, it gave her a reason to gently begin extricating herself from the center of the Trump orbit, creating distance from the man she is often credited with almost singlehandedly catapulting into the White House, but who now appears like he will lose his bid for re-election. George, who cried happy tears on election night in 2016, had already pivoted away from Trump and by extension his wife in 2018, spending the past two years cannily transforming himself into a member of the #Resistance.
A grifter always recognizes when the jig is up, after all, like a rat fleeing a sinking ship. And the Conways, who have been on a quest for fame and relevance ever since the ’90s—Kellyanne as one of the so-called blonde rightwing “pundettes” that helped to define the era’s media landscape and George as a behind-the-scenes player doing his part to drive the most salacious of the Clinton-era scandals—are nothing if not good at identifying the exact move that will give them the biggest returns. (Kellyanne, after all, had begun the 2016 election season working for Ted Cruz, a tenure during which she freely attacked her future boss before later signing on as his campaign manager and changing her tune.)
That the Conways obtained what they have been looking for during Trump’s reality TV presidency—Kellyanne as one of his staunchest defenders, George as one of his loudest online critics—seems only fitting. It’s an age, after all, when fringe figures have been catapulted straight into the highest halls of power. Seen through this lens, their supposed marital drama takes on a different meaning—less of a sign of fundamental political differences and merely a byproduct of their hunger for relevance. And it’s one that has had the added benefit of giving their marriage a sort of lurid tabloid gloss, transforming it into something closer to the D.C. version of reality TV grifters, a bleak if morbidly fascinating drama that would most definitely be named Keeping Up With the Conways.
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