Well, there goes the neighborhood, if your neighborhood is magazines being known for the thing they’ve always been known for. Starting in March, after years of circulation struggles, Playboy magazine will no longer include fully nude photos of women, just images of women as naked as you’d see them in any other mainstream publication.
The New York Times reports the news, which, despite Playboy’s recent directional issues, is still somewhat of a shock. In 2013, they made their main site SFW, the second time they’d attempted such a delineation on the web, in order to draw attention to their content that was being overlooked because of the nude photos that lumped them in with magazines like Penthouse (RIP) instead of magazines like GQ or Esquire or the new-and-improved Maxim. (“With an emphasis on lifestyle the site reports on entertainment news, celebrity interviews, Internet trends and beautiful (non-nude) women,” a brief press release noted in February, a more recent foreshadowing of this new change. A day later, they announced their apps for Android and iPhone.) When that site launched, Cory Jones, then senior VP of Digital Content, said their “editorial mantra” was “Would you send this to a friend?”