tweenage wasteland
Did you see the
new ad for Beyoncé's Deréon Girls Collection? Little girls, for lack of a better phrase, "tarted up" in adult-ish cropped and embellished jean jackets, purses, lip gloss and blush. Oh, yeah, and that one kid is wearing heels. They
appear to be adult sized heels that she is just trying on, as kids do, but... Sigh. According to a report (issued last year) by the American Psychological Association, sexualized images of girls and young women in advertising, merchandising, and media is harmful to girls' self-image and healthy development. You're thinking:
Duh. And yet. It exists. And persists. Eileen L. Zurbriggen, PhD, chair of the APA Task Force says, "The consequences of the sexualization of girls in media today are very real... We have ample evidence to conclude that sexualization has negative effects in a variety of domains, including cognitive functioning, physical and mental health, and healthy sexual development." Eh, people are just making a big deal out of a
photo. Right? Consider this:
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Jezebel
The wait is over and Dove has at last issued a statement regarding the allegations that the models in their "Real Beauty" campaign were subjected to a little Photoshop of Horrors: "Dove's mission is to make more women feel beautiful every day by widening the definition of beauty and inspiring them to take great care of themselves. Dove strives to portray women by accurately depicting their shape, size, skin color and age. The "real women" ad referenced in recent media coverage was created and produced entirely by Ogilvy, the Dove brand's advertising agency, from start to finish and the women's bodies were not digitally altered. Pascal Dangin worked with photographer Annie Leibovitz (Ogilvy has never employed Mr. Dangin on the Dove Campaign for Real Beauty), who did the photography for the launch of the Dove ProAge campaign, a new campaign within the Campaign for Real Beauty. There was an understanding between Dove and Ms. Leibovitz that the photos would not be retouched - the only actions taken were the removal of dust from the film and minor color correction. "Let's be perfectly clear - Pascal does all kinds of work - but he is primarily a printer - and only does retouching when asked to. The idea for Dove was very clear at the beginning. There was to be NO retouching and there was not," confirmed Annie Leibovitz, commenting on the ProAgecampaign. Mr. Dangin responded, "The recent article published by The New Yorker incorrectly implies that I retouched the images in connection with the Dove "real women" ad. I only worked on the Dove ProAge campaign taken by Annie Leibovitz and was directed only to remove dust and do color correction - both the integrity of the photographs and the women's natural beauty were maintained."" Hmm. We're still skeptical. Thoughts? [
Rag Trade
