The Best Sears Kids' Fashions For Spring… Of 1972

Last week, we quarreled over qiana as we paged through the best women's fashions from this 1972 Sears catalog. This week is child's play! Psychedelic patterns, Perma-Prest pants and tiny trenches, after the jump.

The Best Sears Kids' Fashions For Spring… Of 1972

While the colors and the patterns on these swimsuits are fun — and there's certainly more fabric here than in the entire Lucky shoot — the bloomer-ish bottoms make me think of "full" diapers.

The Best Sears Kids' Fashions For Spring… Of 1972

I definitely had a windbreaker like this as a kid. And hey, look! An Asian model! Is the 1972 Sears catalog more diverse than Vogue?

The Best Sears Kids' Fashions For Spring… Of 1972

Is it the insanely long crotch, the slight flare, or the sea-sick colors that make these jeans "nautical" ?

The Best Sears Kids' Fashions For Spring… Of 1972

The Asian girl seems to be saying, "How come everyone here looks like Jan Brady except for me?"

The Best Sears Kids' Fashions For Spring… Of 1972

Wow, strawberries! On pockets! Far out!

The Best Sears Kids' Fashions For Spring… Of 1972

The young lady with the megacollar purple shirt is saying to her friend with the apple belt, "Mary Jo is always opening her skirt. What a slut."

The Best Sears Kids' Fashions For Spring… Of 1972

"Hahaha, anyone know any good sailor jokes?"

The Best Sears Kids' Fashions For Spring… Of 1972

Did you know that 1972 was the Year of the Dress? Apparently, it was also the year of red, white and blue. And gingham. And hideousness.

The Best Sears Kids' Fashions For Spring… Of 1972

SOMEONE ALERT KANYE WEST!!!1!!!! Yeezy: The gauntlet has been thrown. It's your move.

The Best Sears Kids' Fashions For Spring… Of 1972

Ah, "The Rugged Ones," for roughing it, out there in the harsh terrain of the strip mall.

The Best Sears Kids' Fashions For Spring… Of 1972

"No way, Jose, my dad sells way more used cars than your dad."

The Best Sears Kids' Fashions For Spring… Of 1972

I'm just going to go ahead and point out the fact that the kids with brown skin are not, repeat NOT in the hero cowboy gear. Instead, they get some sad buckskins they probably traded some land for. Really, though: It's not the '70s unless there's a dude with an Afro in a Native-American-influenced getup. See: Jimi Hendrix. And Cochise from The Warriors.

The Best Sears Kids' Fashions For Spring… Of 1972

So, which drugs were popular in 1972? Marijuana? Shrooms? LSD? Is there another explanation for these pants?

The Best Sears Kids' Fashions For Spring… Of 1972

Check out the saucy minx in the middle, exposing her yellow leg for all to see! Slow down, you move too fast.

The Best Sears Kids' Fashions For Spring… Of 1972

"Special" is a good word for it. A '70s-PC way of saying, "more likely to get beat up on the playground," no?

The Best Sears Kids' Fashions For Spring… Of 1972

"Elementary, my dear Watson. And by 'elementary,' I mean 'elementary school.' Where I will be going… someday."

The Best Sears Kids' Fashions For Spring… Of 1972

Finally! A situation in which jumpsuits are appropriate. The pink "bubble" sunsuit on that little girl, however, still brings to mind dirty diapers.

The Best Sears Kids' Fashions For Spring… Of 1972

And look! Speaking of poop: While she tries to hold it in, the elephant just lets loose!



Earlier: The Best Sears Women's Fashions For Spring & Summer …Of 1972

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