Zappos: 'Fits For Every Body Type' (Or Something)

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Illustration for article titled Zappos: Fits For Every Body Type (Or Something)

Sometimes marketing is so absurd that I am tied into knots trying to understand how an advertisement could possibly have been made and set loose into the world. Like this ad for Zappos, sent in by Cheryl S., that claims it sells jeans in "fits for every body type":

Are they actually mocking us? Do they really think we are so stupid as to not find the text and visuals in this ad laughably mis-matched?

Are they trying to offend all people outside of this "range" of body types so that they don't wear their clothes? I just… I don't know.


Illustration for article titled Zappos: Fits For Every Body Type (Or Something)
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Illustration for article titled Zappos: Fits For Every Body Type (Or Something)

This post originally appeared on Sociological Images. Republished with permission.

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DISCUSSION

CassandraSays
CassandraSays

Well, if they just changed the text to read "see how different cuts look on the same body type"...

Jeans fit guides are often laughable. This one isn't bad, though.

[www.paigeusa.com]

Granted, I love Paige in general, but the fits it recommended for me are exactly the ones that do indeed fit me very well.