Zappos: 'Fits For Every Body Type' (Or Something)

Lisa Wade, Ph.D.

Sometimes marketing is so absurd that I am tied into knots trying to understand how an advertisement could possibly have been made and set loose into the world. Like this ad for Zappos, sent in by Cheryl S., that claims it sells jeans in "fits for every body type":

Are they actually mocking us? Do they really think we are so stupid as to not find the text and visuals in this ad laughably mis-matched?

Are they trying to offend all people outside of this "range" of body types so that they don't wear their clothes? I just… I don't know.

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This post originally appeared on Sociological Images. Republished with permission.

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