You Can't Say Babies "Poop" On Television
Latest
The new Huggies ad campaign is almost like the baby answer to Kotex’s tampon ads: replacing dreamy reverence with humor. Too bad ABC rejected the word “pooping”! Which even the Times will say.
Huggies is promoting its new denim-pattern diaper, which is supposed to double as pants. This will work either because “Moms love jeans,” (the actual rationale!) or because pantslessness is the Zeitgeist.