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'World's Toughest Job' Viral Video Is Obvious, Manipulative and Stupid

At this point, if anyone on the internet tells me that a video is going to "blow my mind," or that I need to "wait for it," or that I should prepare to "change the way I think," I immediately want to run an ultra-marathon down an abandoned mine shaft and into the earth's molten core. I despise a "big reveal." How dare a YouTube video presume it can teach me a lesson! So, naturally, I was skeptical of this viral video of the "world's toughest job interview," which promised to blow applicants' minds with an amazing "gotcha" at the end. Turns out, I WAS RIGHT. THIS VIDEO IS STUPID.

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Via AdWeek:

The Boston agency posted this job listing online for a "director of operations" position at a company called Rehtom Inc. The requirements sounded nothing short of brutal:

  • Standing up almost all the time
    • Constantly exerting yourself
    • Working from 135 to unlimited hours per week
    • Degrees in medicine, finance and culinary arts necessary
    • No vacations
    • The work load goes up on Thanksgiving, Christmas, New Year's and other holidays
    • No time to sleep
    • Salary = $0
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You can watch the video above. Done? Okay. Here we go. Spoiler, for any of you still in possession of un-blown minds:

The big reveal, at the end of the "interview," is that there already are millions of people who do that thankless job every single day of their lives.

YEAH. THEY'RE CALLED MOMS. MAYBE YOU SHOULD CALL YOURS.

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Okay. A couple of things.

1. I love my mom soooooooooooo much. Look at her hair-do! Look how supportive she was of my ballet career! But I don't need to be reminded to love her by a fucking greeting card company. And I certainly don't need to be manipulated into it via FOR-PROFIT TREACLE.

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2. The invisible labor of women is an incredibly important global issue that deserves better than to be shallowly exploited by a fucking greeting card company. Also, the most oppressive hurdle facing said women isn't "not getting enough cards." It's more like "no affordable child care" and "having to work multiple jobs so she can survive on poverty wages." But thanks for the shout-out, American Greetings.

3. Some people have shitty moms. Some people's moms are abusive. Some people's moms are manipulative liars who orchestrate elaborate set-ups to emotionally blackmail their children. Kind of like this commercial, actually.

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4. Some people don't have moms. Some people are raised by dads.

5. How do you know those job applicants in the commercial don't appreciate their moms? Maybe they're taking time away from their mother/daughter brunches right now to get mom-shamed in your fake interview by Michael Fartley, Lord of the Dongs.

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6. And, for that matter, if I was one of those people, I'd be like HEY, MAN. I GOT UP EARLY FOR THIS. I PUT ON A FUCKING BUTTON-UP. I ACTUALLY REALLY, REALLY NEEDED THIS JOB BECAUSE RENT IS LATE AND I HAVE TO GET A TOOTH PULLED BECAUSE I LET THESE CAVITIES CHILL FOR TOO LONG BECAUSE I HAVEN'T HAD FUCKING DENTAL IN TWO YEARS. I WAS SO RELIEVED WHEN I BOOKED THIS INTERVIEW, BECAUSE I THOUGHT MAYBE THIS IS IT—MAYBE THIS IS MY RETURN TO NORMALCY, MAYBE I'LL BE ABLE TO CATCH UP, MAYBE IT'LL ALL BE OKAY. AND YOU'RE WASTING MY TIME WITH THIS MORALISTIC PUNK'D BULLSHIT TO SELL GREETING CARDS!?!?!?!?!?!

Uuuuuuuugh. Your mom's a viral video, American Greetings.

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DISCUSSION

MeganCook1
Megan Cook

I am a mom and it is definitely a lot of work. Different work than my 8-5 corporate gig, but certainly work. But this bugs me for a few reasons.

A.) My husband does all of the same parenting things that I do. 50 / 50. We have different work schedules so we both have the kids by ourselves on our two days a week that we have off. Some days he may do more. Some days I may do more. But it is overall about as close to straight down the middle as I think you can get. So really I am not doing anything more spectacular just because I have a vagina thus making me the mom person.

B.) I most definitely do not have a degree in medicine or culinary arts. Me being able to put a bandaid on a scrapped knee or dose out the right amount of children's Tylenol does not equate to a medical degree which takes years and years and in the end you can save lives. That is why we have a pediatrician that we trust. Because half the time I don't know if it is measles or a heat rash I am looking at. Me being able to cook a healthy meal for my kids also does not make me a chef. I know a lot of chefs. They work crazy hours, give up holidays, and in many cases are true artists. My Mac n cheese surprise with broccoli bits is not art. The same way that other moms knowing how to use coupons or keep a household budget is not the same as my financial degree that I worked my ass off for and continue to work my ass off for in my demanding as fuck job and continued education.

So pretty much - this is crap.