Who Actually Wants Pancakes to Go?

Illustration for article titled Who Actually Wants Pancakes to Go?
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I guess everyone is too busy to sit down at IHOP for a nice stack of pancakes because the restaurant announced they’re experimenting with a new restaurant concept which would offer patrons meals to-go.

CNN reports that IHOP is rolling out a new restaurant called “Flip’d” in Atlanta and then later New York, Washington, Denver, and San Francisco. At Flip’d, customers can eat egg sandwiches, breakfast burritos, and salads to-go, including something called a “pancake bowl.” And if you’re thinking, Well, I’ll just grab my little bowl o’ pancakes and take a seat, that might be hard considering Flip’d locations will have limited seating.

Basically, it sounds like a coffee shop that happens to serve fast-food breakfast items. But do people really want their pancakes, even in bowl form (a sacrilegious breakfast food I don’t want to even think about for too long) to-go? I certainly don’t. But it’s clear IHOP has been hurting for a while now, having drastically changed its logo for a promotional campaign to remind everyone they sell burgers. Last year the chain also closed dozens of locations across the country, blaming their inability to win over millennial diners.

Pop Culture Reporter, Jezebel

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IHOP just isn’t very good. The last time I went my kids ate two bites of their ridiculously expensive pancakes and declared them “too sugary and sweet”. I love my breakfast foods, but IHOP isn’t embracing the diner concept and is trying to be something it’s not.