What Does Nearly Every Us Weekly Story About Rob Kardashian Have In Common?
LatestRecent revelations aside, Rob Kardashian doesn’t do much. We know this because his relative lack of direction—or passion resembling passion—has been one of his most consistent character traits since the show began airing in 2007. Whereas his sisters have found countless ways to spend their time and expand their brands, Rob has shown little interest in following their lead. But back in 2012, he gave it a try. (Those who watch KUWTK will probably remember when this was introduced.)
Beginning in 2014, two years after this particular descriptor (I don’t want to reveal it just yet) could first be applied to him, Us Weekly began referring to Kardashian in this very specific way in nearly every story that features him prominently. Now, if other publications used the descriptor as frequently, it wouldn’t be an issue. This post wouldn’t exist! But while this title makes infrequent appearances in publications like TMZ, E! News, and People, Us Weekly uses it every single chance they get.
There are several potential explanations for this. One is that using descriptors more frequently than pronouns could be part of Us Weekly’s style guide, and that Rob Kardashian simply doesn’t have as many professional credits to his name for them to provide readers with much variety. Another explanation could be that they have a close relationship with the Kardashians and do whatever they can to make them happy, i.e. subtly promoting one of their many brands. But a final explanation—the one I’m inclined to believe based on absolutely nothing—is that they just think it’s funny.
Because, let me tell you, it is. See for yourself.
In a story about his “boom boom room.”
The Arthur George sock designer, according to his big sister Khloe Kardashian, has been overseeing construction on her new Calabasas, Calif., home as she films her reality spinoff this summer with sister Kourtney and family in the Hamptons.
In a story about North:
“lil Miss West in the building lol,” the Arthur George sock designer, 27, captioned.
In a story about Adrienne Bailon:
Unlike his big sisters—who chided Bailon via Twitter for kicking Rob “when he’s down”—the Arthur George sock designer wrote nothing else regarding the subject matter.
In a story about Blac Chyna’s impact:
But since he began dating Blac Chyna in January, the Arthur George sock designer, 29, has slimmed down and reconnected with family.
In a story about supporting the Dodgers:
- 
        
        
          
 According to 'Terrifier' Actress' Lawsuit, the Real Horrors Happened Offscreen By Audra Heinrichs October 29, 2025 | 7:21pm
         - 
        
        
          
 'Jennifer's Body' Was Also Cathartic for Megan Fox By Audra Heinrichs October 28, 2025 | 3:54pm
         - 
        
        
          
 Two More Banks Have Been Implicated in Jeffrey Epstein's Crimes By Audra Heinrichs October 27, 2025 | 4:40pm
         - 
        
        
          
 Bari Weiss Got Herself Some 'Beefy' Bodyguards By Audra Heinrichs October 23, 2025 | 5:51pm
         - 
        
        
          
 Which Piece of Stolen Louvre Jewelry Are You, Based on Your Zodiac Sign By Lauren Tousignant October 23, 2025 | 11:26am
         - 
        
        
          
 County Coroner Who Hoarded 'Rotting Corpses' Ruins Halloween for His Community By Lauren Tousignant October 21, 2025 | 5:39pm
         - 
        
        
          
 CBS Staffers 'Won't Be Punished' for Not Responding to Bari Weiss By Audra Heinrichs October 14, 2025 | 5:47pm
         - 
        
        
          
 Kristi Noem Is Trying to Use Airports to Spread Propaganda By Danielle Han October 14, 2025 | 4:15pm
         - 
        
        
          
 Woman Who Became Household Name for Holding Feet to the Fire Can't Handle Heat on Her Own By Audra Heinrichs October 9, 2025 | 4:27pm
         - 
        
        
          
 Take Jezebel's 2025 Reader Survey By Lauren Tousignant October 7, 2025 | 8:00am
         - 
        
        
          
 Weekly Reader: Stories from Across Paste Media By Lauren Tousignant October 3, 2025 | 8:03pm
         - 
        
        
          
 Oh Nothing, Just the President Posting AI Videos About QAnon Conspiracy Theories By Danielle Han September 29, 2025 | 11:58am
         - 
        
        
          
 Trump Admin Makes Yet Another Anti-Women, Anti-Science Move By Danielle Han September 26, 2025 | 12:19pm
         - 
        
        
          
 Elon Musk's Dad Accused of Sexually Abusing Multiple Children and Stepchildren By Audra Heinrichs September 24, 2025 | 4:25pm
         - 
        
        
          
 After a New Round of Epstein Files, Republicans Are Still Crying Hoax By Audra Heinrichs September 9, 2025 | 3:40pm
         - 
        
        
          
 South Korean Women Sue U.S. Military for Decades-Long Role in Sex Trade By Danielle Han September 9, 2025 | 10:24am
         - 
        
        
          
 Team USA Just Shook Up the Women’s Rugby World Cup By Alyssa Mercante September 3, 2025 | 12:23pm
         - 
        
        
          
 Florida Removed the Pulse Memorial Rainbow Crosswalk Under the Guise of 'Safety' By Audra Heinrichs August 23, 2025 | 10:04am
         - 
        
        
          
 JD Vance Had a Busy Week Getting Booed at Shake Shack & Doing Putin Propaganda By Audra Heinrichs August 21, 2025 | 4:53pm
         - 
        
        
          
 Fooled Us All, Our Flannel Queen By Audra Heinrichs August 20, 2025 | 5:15pm
         - 
        
        
          
 Israel Continues to Justify Killing Journalists By Claiming They're Hamas Terrorists By Audra Heinrichs August 11, 2025 | 6:32pm
         - 
        
        
          
 ICE Is Working Hard to Get More of the Worst Americans to Join Its Ranks By Audra Heinrichs August 8, 2025 | 11:22am
         - 
        
        
          
 Stop Betting on Dildos Being Thrown at WNBA Games, You Fucking Creeps By Alyssa Mercante August 7, 2025 | 4:04pm
         - 
        
        
          
 Cool! Diddy Still Doesn't Think He Did Anything Wrong By Audra Heinrichs July 31, 2025 | 3:29pm
         - 
        
        
          
 Another Boat Carrying Life-Saving Aid for Starving Palestinians Was Intercepted by Israel By Audra Heinrichs July 28, 2025 | 3:40pm
         - 
        
        
          
 AFP Says Its Journalists in Gaza Are Starving to Death By Nora Biette-Timmons July 22, 2025 | 2:47pm
         - 
        
        
          
 How Swedish Soccer Fans Are Changing the Face of Hooliganism By Danielle Han July 15, 2025 | 7:51pm
         - 
        
        
          
 American Horror Story: Butthurt Foreigner Wants New Party After Bad Bill, Botched Epstein Claims By Audra Heinrichs July 8, 2025 | 4:18pm
         - 
        
        
          
 Caitlin Clark Exposes the WNBA’s Officiating Problems...Again By Alyssa Mercante June 18, 2025 | 5:24pm
         - 
        
        
          
 Karen Read Found Not Guilty in Nail-Biting Verdict By Audra Heinrichs June 18, 2025 | 4:26pm
         - 
        
        
          
 Targeted Violence Disrupted 'No Kings' Rallies in Virginia, Texas, Utah, and More By Audra Heinrichs June 16, 2025 | 3:51pm
         - 
        
        
          
 Justin Baldoni Threatens to Refile His Countersuit After a Judge Threw It Out By Audra Heinrichs June 10, 2025 | 11:53am
         - 
        
        
          
 Key Trump Court Nominees Claimed Abortion Pills 'Starve Babies to Death' By Kylie Cheung May 29, 2025 | 12:08pm
         - 
        
        
          
 Ms. Rachel Says World Leaders Should 'Be Ashamed' of Silence on Genocide, 'Anti-Palestinian Racism' By Kylie Cheung May 28, 2025 | 11:01am
         - 
        
        
          
 Texas Came Way Too Close to Passing Bill Making It Harder to Challenge Anti-Abortion Laws in Court By Kylie Cheung May 27, 2025 | 11:55am
         - 
        
        
          
 Kristi Noem Is Blocking International Students from Harvard, Accuses School of Being ‘Chinese Communist Party’ By Kylie Cheung May 23, 2025 | 1:15pm
         - 
        
        
          
 Nancy Mace Stays Up ‘All Night’ Programming Bots on Social Media, Ex-Aide Alleges By Kylie Cheung May 22, 2025 | 3:02pm
         - 
        
        
          
 Hmm! Let's See How Many Ways Knicks Fans Can Compare Wednesday Night's Game to 9/11 By Kylie Cheung May 22, 2025 | 1:28pm
         - 
        
        
          
 Rep. Gerry Connolly Dies at 75, the 3rd House Democrat to Die in Office in 3 Months By Kylie Cheung May 21, 2025 | 2:37pm
         - 
        
        
          
 Nancy Mace Maintains Rape, Exploitation Allegations While Sharing Nude Photo of Herself By Kylie Cheung May 21, 2025 | 12:58pm