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What A Major Ladymag Looks Like Without Professional Models

Illustration for article titled What A Major Ladymag Looks Like Without Professional Models

If these images from the Germany's most popular women's magazine, Brigitte, which recently stopped using professional models, are any indication, things look pretty damn good.

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Illustration for article titled What A Major Ladymag Looks Like Without Professional Models


Last year, Brigitte announced that starting in 2010 it would feature a mix of famous and unknown women.

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Editor Andreas Lebert told The Guardian that he was tired of having to use Photoshop to "fatten the girls up." Instead the magazine is "looking for women who have their own identity, whether it be the 18-year-old A-level student, the company chairwoman, the musician, or the footballer."

Reader Angelica Calcagnile got her hands on the latest issue of the magazine and graciously agreed to send us some scans. She writes,

This page mentions the "no models" initiative, and the approach the magazine took with this issue. A call was issued for female police officers, and more than 2,800 officers from throughout Germany replied. Also on this page are brief blurbs about the other non-models photographed for the other features in the magazine.

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Illustration for article titled What A Major Ladymag Looks Like Without Professional Models


Here, the magazine introduces the officers who were chosen to model in this issue and shows photos of them on the job.

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Illustration for article titled What A Major Ladymag Looks Like Without Professional Models


As many commenters pointed out on our original post, the editor's claim that models don't "have their own identity" is insulting, much like the suggestion that women who are a size 0 aren't "real women." The fashion editorials in Brigitte note each woman's name and age, a practice we'd love to see in magazines that do use professional models.

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Illustration for article titled What A Major Ladymag Looks Like Without Professional Models


Vogue readers know that horses make great models, but Brigitte has an even better reason for featuring animals in this story — these women are all mounted officers.

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Illustration for article titled What A Major Ladymag Looks Like Without Professional Models


At the end of the article we get even more biographical information about the women featured on these pages. The rationale for not listing information about professional models is that the focus is supposed to be on the clothing, not the woman. Yet curiously, knowing that these are humans, not inanimate clothes hangers, does not prevent us from checking out their duds.

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Illustration for article titled What A Major Ladymag Looks Like Without Professional Models


One criticism: Of course, we can't judge from one issue, but these pages don't show a lot of ethnic or size diversity.

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Illustration for article titled What A Major Ladymag Looks Like Without Professional Models


A few winkles are on display, but it seems the mag hasn't sworn off airbrushing.

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Illustration for article titled What A Major Ladymag Looks Like Without Professional Models


These aren't prop kids, they're this woman's actual children!

Illustration for article titled What A Major Ladymag Looks Like Without Professional Models


This beauty story features a student and a bartender. Our tipster explains that this article is about,

how to make do with whatever products you find when you wake up in the handsome stranger from last night's bedroom and need to head straight to work. It's pretty amusing.

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Illustration for article titled What A Major Ladymag Looks Like Without Professional Models


Google thinks this story is titled, "Only the pleasure... landed in his bath."

Illustration for article titled What A Major Ladymag Looks Like Without Professional Models
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Illustration for article titled What A Major Ladymag Looks Like Without Professional Models


A photograph from an extended feature on loneliness (although not necessarily singledom). The woman photographed is a 33-year-old fashion designer.

Brigitte, Germany's Most Popular Women's Mag, Bans Professional Models [The Guardian]

Earlier:
Oh Hay! Horsing Around Is So Fashionable

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DISCUSSION

This looks awesome, but as you note, the body types are pretty model-like. Is this just a way of not having to pay them?

ETA: I mean to say, it's weird that "professional" is apparently bad. Professional models shouldn't have to be so skinny as to need photoshopping—why not just book models with a healthier eye? I think women should be paid for their labor, and treated well at the same time.